UX Designer
Product 360 in Cloud Engineering
Customer tracking tool supporting Cloud engineering services.
The Challenge
The goal was to provide product managers with a cohesive platform to track and grow product usage. The challenging part was designing an interface that could streamline massive amounts of data. Data visualization using engaging and actionable infographics played a key role in streamlining all this data.
Research
The main goal of the research was to understand the goals, motivation and pain points of product managers so we could design a better product for them. We conducted focus groups with 4-5 users to understand what they were expecting from the tool. What were their pain points? During one of these, we discovered we could pivot the data to cover a wider audience.
User Persona
This web app had a multitude of users. The goal was to understand each and every persona and what they wanted from the app. So, the challenging part was designing the web app keeping all these personas in mind. We came up with five possible user personas. They were not radically different but had individuality with some overlap.
Wireframing
The next step was coming up with wireframes and presenting them to the stakeholders. After some much-needed back and forth and couple of revisions we could map the user journey.
High Fidelity Mockups
